Day: September 23, 2026

Ask any self-storage owner what number they watch most closely, and the answer is almost always the same: occupancy. It’s intuitive, it’s easy to track, and it’s usually the first thing a lender wants to see. But what if that number isn’t telling the whole story? Across the industry, occupancy has become a kind of shorthand for success. A full building feels like a healthy building. But a facility sitting at 95% occupancy isn’t automatically outperforming one sitting at 85%. It all depends on how those units were filled and…

This article outlines seven operational problems commonly faced by multi-site self-storage operators, pairing each with a practical solution. 1. Problem: You Don’t Have a Clear View of How Each Facility Is Performing When data lives in separate systems, or worse, spreadsheets, it’s difficult to understand what’s happening across your portfolio. Operators often discover issues such as rising delinquency, uneven occupancy, or pricing gaps too late, after revenue has already been affected. Solution: A centralized management system addresses this by consolidating contracts, billing, reservations, and unit availability into a single platform.…

You’ve heard me talk about THE Show. You’ve heard about the speakers. You’ve heard about the sessions. You’ve heard about the trade show floor, the Georgia Aquarium, the networking, the Thursday night gala, and all the changes we have made to create something different for the self-storage industry. So, I’m not going to simply repeat the same list again. Instead, I want to say this: If you have been thinking about attending THE Show, now is the time to register. From Nov. 4 to 6, the self-storage industry will come…

Selling a self-storage facility isn’t simply about putting the property online and waiting for offers. Effective marketing is about presenting the opportunity professionally, reaching qualified buyers, and creating enough exposure to generate competition. Here are several strategies owners can use when bringing a self-storage property to market. Create Professional Marketing Materials A strong marketing package should allow an investor to quickly understand the opportunity. Include professional photography, aerial images when appropriate, unit mix, occupancy, historical financial performance, property details, market information, and potential value-add opportunities. The goal is to answer…