Category: Sponsored

How (and Why) to Optimize Your Google Ads

For most self-storage owners and operators, demand starts with a Google search. When someone types “storage units near me,” they’re not browsing—they’re solving an immediate problem. They need space, they need it nearby, and they need it now. That’s what makes Google Ads one of the most powerful demand-capture tools in self-storage today. It’s also what makes Google Ads so deceptively difficult to get right. At a high level, Google Ads seems simple: pick a few keywords, set a budget, write an ad, and wait for the phone to ring.…

State of CRE Debt Markets in 1Q 2026

After holding rates steady for most of 2025, the Federal Reserve ended the year by cutting the federal funds rate by 25 bps at 3 consecutive Federal Open Market Committee (FOMC) meetings, for a total of 75 bps of cuts for the year. The primary floating-rate index for commercial real estate mortgages, the Secured Overnight Financing Rate (SOFR), moved in lockstep with the Fed’s rate cuts, as is typical. Other index rates, such as WSJ Prime, which is a preferred alternative to US Treasury rates and SOFR for many regional…

Fast & EZ Self Storage Selects White Label Storage to Manage 11-Facility Portfolio

Fast & EZ Self Storage has officially selected White Label Storage to manage their portfolio of 11 facilities across Arizona, California, Nevada, North Carolina, South Carolina, and Oklahoma. This partnership brings over 2,200+ units onto the White Label Storage platform and marks a significant expansion of the company’s footprint in the Western and Southern United States. Ownership made the decision to transition management partners to accelerate the portfolio’s growth trajectory. Seeking a more performance-focused approach to operations, Fast & EZ Self Storage selected White Label Storage to optimize operational efficiency…

Bang for the Buck!

The key driver for asset value in the self-storage space is EBITDA or Net Operating Income. Every $1 in increased Net Income monthly increases the value of a facility by approximately $200.00. If you could invest capital to enhance value, where should you spend it? Here are the three investments that provide the generally largest bang for the buck! 1. Technology Upgrades In 2026, technology is the primary driver of operational efficiency and customer convenience. Management Software: This is the most vital technological investment, serving as the operational hub for…

StorTrack’s Market of the Month: Miami, FL

Within the City of Miami, the self-storage footprint is both substantial and intensely urban. The city contains more than 9.3 million net rentable square feet across 136 operating facilities, a level of density that equates to roughly 21 square feet per capita, well above what the industry often flags as a “balanced” market. On the surface, that metric might suggest saturation, but Miami’s underlying demand profile tells a very different story. As the economic and cultural core of Florida, the city continues to absorb population inflows, international residents, and high-velocity…

How White Label Storage Helped a 600+ Unit Facility Jump 20% in Revenue

In self-storage, the biggest challenge isn’t always demand — it’s time. As daily responsibilities pile up, owners lose the time they need to think strategically and plan for growth. That was the exact scenario facing a large Midwest operator in early 2025. With a 600+ unit drive-up facility, the ownership group had built a solid asset. However, as they looked to expand their portfolio, they realized that self-managing the day-to-day operations was holding them back. They needed a partner to take over the heavy lifting, professionalize the operations, and maximize…

Where’s the Exit?

Anyone following the self-storage industry over the past decade has seen the impacts of institutional capital (private equity, HNW family offices, hedge funds, endowments, etc.). Primary impacts include: The rise of REIT 3rd party management platforms Institutional capital generally mandates institutional property management. The self-storage REITs, primarily Extra Space, CubeSmart, Public Storage, and now SmartStop, have been the main beneficiaries of this shift in the capital stack. Prior to the entrance of institutional capital, the REITs’ growth came from development and acquisition activity that has now shifted to adding properties…

White Label Storage Expands National Footprint With Addition of 14 New Facilities in November

White Label Storage, one of the industry’s fastest-growing third-party self-storage management companies, announced the addition of 14 new facilities to its management portfolio in November, strengthening its position as a leading operational partner for owners across the U.S. As the self-storage industry continues to evolve, more owners are seeking dependable guidance, operational efficiency, and transparent performance insight. White Label Storage’s continued growth reflects a rising demand for trusted, tech-enabled management solutions. November Portfolio Growth The new facilities represent significant expansion across multiple regions and property types, showcasing the broad range…

Industry Insights on Why Storage Unit Door Replacements Matter

Storage unit doors are among the most frequently used components of any self-storage facility. They not only secure a tenant’s belongings, but they also affect how potential renters perceive your facility, influence operational costs and can even impact long-term property value. Industry experts now emphasize that proper door choice, maintenance and timely replacement are essential parts of facility management.  What Happens When Doors Aren’t Maintained—and When to Replace Instead Based on guidance from industry experts like Janus International’s David Alexander, director of National Account Services,  there are common problems that…

5 Questions with…White Label Storage

In this episode of 5 Questions With, Gabriel Woodhead, Director of Customer Service at White Label Storage, shares expert insights into running a high-performing call center in the self-storage space. We discuss: Metrics that matter: pickup rate, conversion rate, handle time Training tips tailored to self-storage How call data drives better performance Trends in caller behavior The shift toward digital & remote management White Label Storage, a third-party management company, currently operates over 270 facilities across 43 states. They handle everything from customer service to maintenance, with flexible remote and…