Category: Sponsored

StorTrack Market of the Month: Chicago, IL

Chicago is a market where the underlying fundamentals tell a subtler story than pricing trends alone would suggest. The market is relatively mature with 12.4 million rentable square feet across 171 facilities and only one project currently under development. Yet despite this scale, Chicago remains structurally undersupplied at just 4.6 square feet per capita, equivalent to only 58% of the national average. To better understand its potential as a self-storage investment, we used StorTrack’s Explorer platform to dig into key market metrics. Market Snapshot for Chicago, IL What makes the current environment…

White Label Storage Surpasses 300 Facilities Under Management, Cementing Its Place Among the Nation’s Top Operators

White Label Storage, a leading third-party self-storage management company, has surpassed 300 facilities under management. This milestone reflects the company’s rapid growth, unwavering commitment to owner success, and standing as one of the most trusted names in the self-storage industry. The milestone comes on the heels of the company being recognized as a top-ten facility management company by Inside Self-Storage (ISS) in 2025 and reflects a trajectory of consistent, disciplined growth built on the company’s founding principle: that independent storage owners deserve institutional-quality management without sacrificing control of their business.…

Self-Storage Case Study: Kingston, NY

White Label Storage, a modern third-party self-storage management company, today announced the release of a new case study documenting the performance results achieved at a 352-unit Kingston, New York facility under its management. The case study tells the story of a newly acquired facility with strong local demand and clear upside that was struggling to meet its potential — and how the right management partnership helped ownership unlock it. After completing physical improvements to the property, the ownership team brought White Label Storage on board to modernize operations and drive…

5 Costly Mistakes New Self Storage Owners Make (and How to Avoid Them)

The self storage industry has drawn a wave of new investors and first-time operators in recent years. Some entered during the post-2020 boom when facilities looked like easy money: high occupancy, rising rents, and steady cash flow. But operating a storage facility profitably requires more than signing closing documents. New owners often underestimate the complexity of the business and end up making preventable mistakes that hurt cash flow, occupancy, and long-term value. Based on our experience working with hundreds of facilities, here are five of the most expensive mistakes new…

The Right Way to Integrate AI Into Your Self-Storage Operations

AI is everywhere right now. And if you’ve been to any industry conference lately, sat through a vendor pitch, or opened a trade publication, you already know the pressure to adopt it is real. But here’s what nobody is talking about: most operators are approaching AI completely backwards. Here’s how it typically goes: An operator hears about an AI tool that’s working for someone else. They sign up, set it up, and wait for results. When the results don’t come, they either blame the technology or move on to the…

Navigating Uncertainty: Macro Forces and the Resilience of Self Storage

The current macroeconomic environment is being shaped by a combination of evolving geopolitical dynamics and a continued normalization of economic conditions. Recent tensions involving Iran have drawn increased global attention, particularly through their impact on energy markets and global trade flows. While these developments have introduced new variables into the system, they are also part of a broader cycle of economic adjustment that markets have historically navigated. At the center of today’s discussion is energy. Oil prices have moved meaningfully higher as global supply dynamics adjust to geopolitical developments, reinforcing…

How to Increase the Value of Your Facility

Owners are often searching for a single, decisive action that will meaningfully increase the value of their self-storage facility. The good news is that such an answer does exist. The bad news is that, much like that time in college I tried to run 100 miles, it is far easier to describe than to execute. Last year, we brokered 52 self-storage transactions, and activity this year has accelerated even further. Increased deal flow is being driven by an influx of capital and a growing number of motivated sellers. On the…

StorTrack Market of the Month: San Antonio, TX

San Antonio’s self-storage market is currently defined by a steady influx of demand meeting a significant wave of new capacity. The city’s primary strength lies in its relative affordability; as a fast-growing metropolitan area, its ability to attract new residents and fuel employment expansion provides a consistent source of demand typical of major Sun Belt hubs. While multifamily development is expected to moderate, storage usage remains supported by the existing renter base and a shift toward smaller living footprints, which effectively moves traditional storage needs into professional facilities. However, the…

StorBill Now Available for Self-Storage Owners and Operators Nationwide

The standalone delinquency payment solution gives self-storage facilities of all sizes access to enterprise-grade collections technology. White Label Storage, a leading third-party self-storage management company, has announced the general availability of StorBill, its automated payment and collections platform. StorBill is now available as a standalone product to any self-storage owner or operator, giving facilities of all sizes access to the same technology White Label Storage has developed and refined across more than 280 managed facilities nationwide. Proactive Billing, Not Just Collections StorBill doesn’t wait for tenants to become delinquent. Tenants…

Self Storage Opens with Professional Management in Alpharetta, Georgia

Local owners of Davis Drive Storage proudly announce the acquisition of the self-storage facility at 11500 Davis Drive, Alpharetta, GA 30009. This facility, being managed by Absolute Storage Management (Absolute), features 689 units totaling 76,610 rentable square feet. We offer safe, secure, climate-controlled unit options to the local communities of Alpharetta, Windward, and Johns Creek. Davis Group Storage, LLC has contracted with Absolute Storage Management (Absolute) to provide professional self-storage management services, and the facility is officially under Absolute’s management as of March 20, 2026. Residents and businesses in the…