Category: Sponsored

The Gap Between What Self Storage Sellers Want and What Buyers Will Pay is Finally Starting to Close

Transaction volume in self-storage has been slower than buyers and sellers would both like. Capital is ready to deploy, and assets need to trade. But the gap between what sellers believe their properties are worth and what buyers are prepared to pay has kept a significant portion of the market on hold. That standoff is starting to shift, and not entirely by choice. Tom de Jong, Executive Vice President at Colliers and Founding Principal of the De Jong Self Storage Team, has tracked this across dozens of active deals over…

How Far Are Customers Willing to Travel for Self-Storage?

When evaluating a self-storage investment, one of the most important questions to ask is: How far are customers willing to travel to access their storage unit? Understanding tenant travel patterns can help owners, operators, and investors make better decisions about site selection, marketing strategies, facility amenities, and pricing. While convenience remains a major factor for most renters, customer behavior shows that many are willing to travel farther when a facility offers the right combination of value, security, and features. Let’s take a closer look at how far tenants are willing…

White Label Storage Welcomes Austin Rockman as AI Lead

White Label Storage is excited to announce the addition of Austin Rockman as the company’s new AI Lead, joining the team in May 2026. As White Label Storage continues investing in automation, operational intelligence, and AI-driven technology initiatives, Austin’s role will help accelerate the company’s ability to explore and implement emerging tools that support both internal operations and the customer experience across its growing portfolio. Austin brings a unique blend of technical expertise, creative problem-solving, and hands-on experience in artificial intelligence and machine learning systems. His background spans AI infrastructure,…

6 Proven Ways to Turn Around an Underperforming Self-Storage Facility

Not every self-storage facility performs as expected. Whether occupancy has stalled, expenses are rising, or revenue growth has slowed, an underperforming property doesn’t have to stay that way. The good news is that many struggling facilities can be improved with a few strategic changes. By focusing on operations, revenue management, marketing, and customer experience, owners can often increase Net Operating Income (NOI) and significantly improve property value. Here are six proven ways to turn around an underperforming self-storage facility. 1. Audit Your Financials The first step is understanding exactly where…

StorTrack Market of the Month: Chicago, IL

Chicago is a market where the underlying fundamentals tell a subtler story than pricing trends alone would suggest. The market is relatively mature with 12.4 million rentable square feet across 171 facilities and only one project currently under development. Yet despite this scale, Chicago remains structurally undersupplied at just 4.6 square feet per capita, equivalent to only 58% of the national average. To better understand its potential as a self-storage investment, we used StorTrack’s Explorer platform to dig into key market metrics. Market Snapshot for Chicago, IL What makes the current environment…

White Label Storage Surpasses 300 Facilities Under Management, Cementing Its Place Among the Nation’s Top Operators

White Label Storage, a leading third-party self-storage management company, has surpassed 300 facilities under management. This milestone reflects the company’s rapid growth, unwavering commitment to owner success, and standing as one of the most trusted names in the self-storage industry. The milestone comes on the heels of the company being recognized as a top-ten facility management company by Inside Self-Storage (ISS) in 2025 and reflects a trajectory of consistent, disciplined growth built on the company’s founding principle: that independent storage owners deserve institutional-quality management without sacrificing control of their business.…

Self-Storage Case Study: Kingston, NY

White Label Storage, a modern third-party self-storage management company, today announced the release of a new case study documenting the performance results achieved at a 352-unit Kingston, New York facility under its management. The case study tells the story of a newly acquired facility with strong local demand and clear upside that was struggling to meet its potential — and how the right management partnership helped ownership unlock it. After completing physical improvements to the property, the ownership team brought White Label Storage on board to modernize operations and drive…

5 Costly Mistakes New Self Storage Owners Make (and How to Avoid Them)

The self storage industry has drawn a wave of new investors and first-time operators in recent years. Some entered during the post-2020 boom when facilities looked like easy money: high occupancy, rising rents, and steady cash flow. But operating a storage facility profitably requires more than signing closing documents. New owners often underestimate the complexity of the business and end up making preventable mistakes that hurt cash flow, occupancy, and long-term value. Based on our experience working with hundreds of facilities, here are five of the most expensive mistakes new…

The Right Way to Integrate AI Into Your Self-Storage Operations

AI is everywhere right now. And if you’ve been to any industry conference lately, sat through a vendor pitch, or opened a trade publication, you already know the pressure to adopt it is real. But here’s what nobody is talking about: most operators are approaching AI completely backwards. Here’s how it typically goes: An operator hears about an AI tool that’s working for someone else. They sign up, set it up, and wait for results. When the results don’t come, they either blame the technology or move on to the…

Navigating Uncertainty: Macro Forces and the Resilience of Self Storage

The current macroeconomic environment is being shaped by a combination of evolving geopolitical dynamics and a continued normalization of economic conditions. Recent tensions involving Iran have drawn increased global attention, particularly through their impact on energy markets and global trade flows. While these developments have introduced new variables into the system, they are also part of a broader cycle of economic adjustment that markets have historically navigated. At the center of today’s discussion is energy. Oil prices have moved meaningfully higher as global supply dynamics adjust to geopolitical developments, reinforcing…