The doors are opening, the excitement is building, and the self-storage industry’s most anticipated new event has officially arrived!
After months of preparation and collaboration with some of the most respected professionals in self-storage, THE Show is finally here! From November 4–6, the Georgia World Congress Center in Atlanta becomes the gathering place for industry leaders, innovators, owners, operators, managers, investors, and vendors from across the country and around the world.
And here’s the good news: If you haven’t registered yet, you’re not too late! On-site registration is available, and we encourage anyone within traveling distance of Atlanta to join us. This is one industry experience you simply don’t want to miss.
We’ve spent the past year reimagining what a self-storage conference can be. Our goal was never to create just another trade show. We wanted something bigger, more engaging, and more meaningful—an event combining exceptional education, industry insight, networking, innovation, and unforgettable experiences.
Now, it’s happening.
At the heart of THE Show is an extraordinary educational program featuring approximately 90 speakers and more than 60 hours of sessions. Organized around four essential pillars—Operations, Development, Investment, and Data—our programming tackles the issues that matter most to today’s self-storage professionals.
From artificial intelligence and emerging technologies to operational strategies, development opportunities, investment trends, and the increasingly important role of data, attendees will discover fresh perspectives and practical information they can put to work.
Our keynote lineup adds another dimension. CNN political commentator Scott Jennings brings his perspective on the political and economic forces influencing business, while Jefferson Shreve and Troy Downing offer insights shaped by their experience in business and public service.
Meanwhile, our exhibit hall showcases companies, products, and services helping define the future of self-storage. It’s an opportunity to discover new solutions and connect with the people driving industry innovation.
But THE Show extends well beyond education and exhibits.
Tonight, attendees will gather for a spectacular opening reception at the Georgia Aquarium, featuring exceptional cuisine from Wolfgang Puck Catering. It’s an evening designed to bring our industry together in unforgettable fashion.
Tomorrow evening, the excitement continues with our Red Carpet Awards Gala. The finalists for Modern Storage Media’s prestigious 2026 Manager of the Year and Facility of the Year awards have been selected and invited to Atlanta. The winners will be revealed live during this extraordinary celebration of industry excellence.
Most importantly, THE Show is about connections, exchanging ideas, strengthening relationships, discovering opportunities, and celebrating an industry that continues to evolve.
To our speakers, exhibitors, sponsors, and attendees, thank you for helping turn an ambitious vision into reality.
And to those who haven’t joined us yet, there’s still time!
THE Show is here. The doors are open. And you don’t want to miss what’s happening in Atlanta!
On-site registration is available at the Georgia World Congress Center.
Visit www.msmtheshow.com for more information.
Source: Modern Storage Media
